"There’s a new kind of “short-sheeting,” and instead of a practical joke, this kind is an international crime."
"With a tiny marker on every grain of cotton, Pimacott can keep labels honest. Now if only the rest of the industry would catch up."
"It’s been an open secret among experts in the cotton industry that products often labeled as 100 percent Egyptian or Pima cotton are made in part or entirely of cheaper cotton."
"Not all cotton is of equal quality. In fact many times higher grade cotton products have been laced with inferior fiber."
"Brands understand the confusion prevailing in the definition of Egyptian cotton, and are looking for sources to verify where their cotton is coming from and to get the purest cotton possible in their products."
"Bait-and-switch labeling, inferior products, counterfeit schemes, environmental violations: These devious tactics are rampant in the cotton industry…"
"On the cotton side of the business, the new PimaCott initiative uses DNA technology to mark and track Pima cotton to authenticate its purity from farm to finished product."